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The Visionaries Behind Your Next Campaign

In a crowded market, simply being creative isn’t enough. Our team ensures every dollar of your budget is maximized through a strategic approach that blends Creative Excellence with rigorous analytics. We use real-time insights to continuously optimize campaigns, guaranteeing that your brand doesn’t just stand out, but moves ahead. We are dedicated to your Sustained Brand Evolution, making sure you stay ahead of trends and competitors.
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Your Performance-Driven Partner for Measurable Growth

Green Lite Agency is not just a creative firm; we are a performance-driven partner committed to converting visibility into profitable growth. We recognize that you need more than just beautiful campaigns—you need solutions that deliver a measurable Return on Investment (ROI). That is the core of our Data-First Performance philosophy.

Ronnie Green

President

Shannon Mekeel

Creative Director

Michael Johnson

Director of Video Production

Manuel Ramos

Video Production Manager

Manuel Ramos

Video Production Manager

Dan Sawyer

Business Development Manager

Anthony Alvarez

Account Executive

Qualified U.S. Federal Government Contractor

Minority & Veteran-Owned Small Business (VOSB) Partner “Green Lite Agency is mission-ready and fully qualified to support federal agencies. As a designated Service-Disabled Veteran Owned (SDVOSB) and Minority-Owned and Veteran-Owned Small Business (VOSB), we combine agency-level creative capabilities with the rigorous compliance standards required for government work. We maintain active registration in the System for Award Management (SAM.gov), ensuring a streamlined and transparent procurement process for our federal partners. [Download Capability Statement (PDF)]
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Vision

To be the preeminent performance-driven creative agency, setting the standard for sustainable, measurable growth and market leadership for our clients.

Mission

At Green Lite Agency, our mission is to deliver impactful, data-driven advertising solutions that transform brand visibility into meaningful, measurable sales results. We achieve this by integrating innovative, full-spectrum creative services with rigorous performance analytics, ensuring every campaign is not only powerful and cost-effective but also drives significant, long-term Return on Investment (ROI) for our partners.

Guiding Principles

These principles define how Green Lite Agency operates and partners with its clients, embodying the commitment to excellence, strategy, and results detailed in your offerings.
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Data-First Performance

Every strategy, campaign, and creative choice is rooted in rigorous data and real-time analytics. We don’t guess; we measure, optimize, and report on clear, maximized ROI.

Full-Spectrum Partnership

We act as true partners, providing comprehensive, personalized solutions across the entire customer-facing asset lifecycle—from core branding and website development to paid media and reputation management.

Creative Excellence

We are committed to developing innovative, high-quality, and market-standout creative content across all platforms (Video, Social, Design) that effectively elevates the client’s story and engages their audience.

Operational Clarity & Efficiency

We commit to defined engagement standards (min/max hours) and clear retainer scopes, ensuring operational efficiency and transparent use of budget to deliver superior service and sustainable client growth.

Sustained Brand Evolution

We offer continuous oversight and competitive analysis to ensure the client’s brand, messaging, and digital presence not only meet current goals but also evolve, adapt, and remain a leader in their industry.
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Ronnie Green

President

Ronnie is a dynamic leader who brings a rich and diverse background—spanning elite athletics, military service, and successful corporate executive roles—to his passion for storytelling and performance-driven results. He is the founder of Green Lite Agency and the charismatic host of the nationally-acclaimed, Emmy Award-winning television show, A Fishing Story with Ronnie Green.

At Green Lite Agency, Ronnie and his team apply this powerful combination of creative storytelling and strategic, data-driven discipline to help clients convert brand visibility into measurable, profitable growth.

Shannon Mekeel

Creative Director

Shannon is the Creative Director at Green Lite Agency, where she applies her unique perspective on human-centered strategy, creative vision, and operational efficiency to every client campaign. Shannon’s professional journey is distinguished by her service, leadership, and unwavering advocacy for a supportive and empathetic work culture in the USAF, publishing, and real estate industries.

At Green Lite Agency, Shannon ensures that all creative output is not only visually and narratively compelling but is also strategically aligned with the client’s business goals, driving measurable results through a philosophy rooted in leadership, clarity, and genuine human connection.

Michael Johnson

Director of Video Production

An experienced Video Director with over a decade of experience in broadcast video production and content creation, Michael specializes in crafting high-quality engaging visuals for social campaigns, commercials and TV production blending creativity with technical precision. Michael’s work has earned industry recognition, including a 2023 Emmy. His ability to transform ideas and powerful visual narratives that resonate with audiences and results is unmatched.

At Greenlite agency, Michael leads the video production process for a wide range of projects, including social campaigns, commercials, and TV productions. He collaborates closely with clients to create visually compelling and effective video content that drives results.

Manuel Ramos

Video Production Manager

As the Video Production Manager for Green Lite Agency, Manuel Ramos is the operational and creative force who ensures the agency’s commitment to Creative Excellence delivers measurable ROI for every client. With over eight years of experience in full-cycle production and brand marketing, Manuel transforms high-level strategy into compelling video assets across all platforms.

He is a hands-on expert in directing, cinematography, and post-production, skilled at creating engaging, KPI-driven content that connects audiences to brand purpose. As an FAA-Certified Drone Operator, Manuel brings advanced, dynamic aerial cinematography capabilities to enhance every production and drive market leadership for the agency’s clients.

Dan Sawyer

Business Development Manager

Dan  is an experienced strategist and business leader with a passion for helping destinations and brands tell their stories. As the Business Development Manager at Green Lite Agency, Dan leverages over 26 years of expertise in the tourism, sports, and entertainment sectors to drive growth for our clients.

Dan’s approach is built on relationships and results. He excels at identifying untapped opportunities and creating synergistic partnerships that elevate brand presence. Whether it’s a local tourism board or a national event, Dan knows what it takes to attract visitors and capture attention.

Anthony Alvarez

Account Executive

As Director of Strategic Partnerships at Green Lite Agency, Anthony Alvarez is the driving force behind the agency’s expansive market reach and high-value client opportunities. He is responsible for identifying, negotiating, and cultivating the key alliances that amplify our clients’ brands and accelerate their revenue growth.

Anthony’s expertise in negotiation and market strategy ensures that every partnership translates into a competitive advantage for our clients, driving influence, market penetration, and long-term financial return. He is a crucial strategic asset in helping our. He is a crucial strategic asset in helping our clients achieve long-term financial return.